words from serena

As a student involved in the entrepreneurship community at USC, I don’t think it’s a surprise that I always find myself working at a startup, regardless of whether I’m in school or on break. Currently, I’m working as a Technology Innovation Fellow at a company called Identity Review, and have been working there since August. You might be wondering what kind of company Identity Review is, considering that identity and reviews can be related to a lot of different things--branding and marketing, restaurant reviews, social media, and more. Believe it or not, Identity Review is actually a startup in the digital identity space, which deals with Big Data and the data economy, cybersecurity, cryptocurrency, encryption, biometrics, and more.  What I do as a Tech Innovation Fellow can be broken down into two key categories: Journalism Design I’ll expand on these roles with examples of work I’ve done in the past few months. Journalism The majority of the work that I do for Identity Review fal...

    My name is Serena, and I'm from a small town called Cranbury, NJ. I've always loved Cranbury--the town screams classic white American Dream, with a main street that bridges over a quaint lake, a single K-8 school, a local ice cream shop that was built out of the owner's front porch, a local pizzeria, and a culture where everybody knows their neighbor and the PTO moms get brunch together. Of course, now I can recognize the bubble I grew up in, but I appreciate the lovely, innocent youth that I had.      As a junior studying communication and cognitive science, my future could go a number of different ways.   I'd love to found a start-up with creative people to see what problems we can solve together, but honestly, I think I've been obsessing a bit too much over trying to head somewhere fun, fulfilling, and that can support me out of college. Eventually, I hope to come to terms with seeing my next destination as a stepping stone instead.   ...